EMPG raises $50 million

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EMPG said on Thursday it has wrapped up a first close of $50 million as part of a substantially larger investment round. EMPG owns and operates a portfolio of property portals that includes UAE-based Bayut.com, Pakistan-based Zameen.com and Bangladesh-based bproperty.com, and in May acquired Morocco-based property website Mubawab for an undisclosed sum.

“EMPG’s growth has been comprehensive across all metrics, on the back of some of the world’s most advanced digital real estate platforms developed by our R&D teams. With a compounded annual revenue growth rate of over 100% over the last five years, more than 15,000 real estate agencies, and 8 million-plus monthly visits across our portals, EMPG is ideally positioned for regional dominance” said EMPG CEO Imran Ali Khan.

Haider Ali Khan, the CEO of Bayut.com, said in a statement $25 million of these funds would be deployed in the Emirates with a focus on further consolidation. “The remaining funds will be used to further strengthen EMPG’s leading position in its other markets,” he added.EMPG has raised a total of $60 million in its four previous rounds, and the current round is its largest yet, bringing up the grand total to $110 million. The group has presence in 40 cities across the UAE, Pakistan, Bangladesh, Morocco, Spain and Romania with over 1,500 employees.

Zameen.com Crosses 5 Million Monthly Visits Mark

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Zameen.com, Pakistan’s top property portal, announced that it had crossed the 5 million monthly visits mark in March 2018, with 32.9 million page views across all devices and platforms.

Around 30% of this traffic came from overseas Pakistanis. According to Zameen.com CEO Zeeshan Ali Khan.

We are grateful to our visitors and the agencies, developers, and home partners who work with us. It is all of these people who have helped make Zameen.com what it is today, and we are proud to offer them seamless access to Pakistan’s entire real estate market at the click of a button.

Over 350,000 new listings are posted on the website every month, which is a key factor behind the rapidly increasing audience, Khan added.

Since its inception in 2006, Zameen.com has grown rapidly to become one of the biggest and most well-funded start-up to emerge from Pakistan. In addition to the online portal, Zameen.com organizes the largest and most well-attended real estate events in the country under the Zameen Expo brand.

To date, 14 such events have been held in Lahore, Karachi, Islamabad and Dubai.

Mr. Khan further added:

Our aim is to continue to facilitate the real estate sector of the country in every domain and avenue possible. Zameen.com enjoys the trust of millions of Pakistanis in the country and around the world, and we will continue to build solutions that enable easier access to the market and more informed decision making.

Zameen.com is Pakistan’s largest online real estate entity, with presence across 30 cities, over 14,500 agencies, and more than a million registered members.